Founded in 2019 by experts rooted in deep learning, algo-trading, e-commerce, and digitization of legacy architecture – Fetcherr is an Israeli tech company that developed a proprietary AI-powered, results-driven engine that accurately and granularly predicts demand and enables continuous pricing for the airline industry.

Up to 40%
Hidden revenues optimization

Up to 60%
Decrease in legacy manual processes

8 Weeks
Risk-free remote onboarding

Seamlessly
Integrating to all legacy systems

OUR PRODUCT

Based on comprehensive algo-trading system architecture, as used successfully in financial markets worldwide, Fetcherr’s real time centralized pricing engine aims to disrupt traditional rule-based (legacy) revenue systems through reinforcement learning methodologies.
Fetcherr’s AI-native continuous pricing engine improves profitability and efficiency by enabling:

Live algo-pricing system based on the most advanced machine learning technologies

Real time demand prediction based on deep learning and proven models used in e-commerce and algo-trading

Powerful pricing optimization engine explainable AI (glass box approach)

Auto-pilot pricing support

Dynamic granular continuous pricing enabler – from flights to ancillaries

Full network pricing optimization 24/7 based on real-time demand

User-centric customizable dashboard

Auto legacy & low cost / ultra-low-cost channel distribution publishing

Based on comprehensive algo-trading system architecture, as used successfully in financial markets worldwide, Fetcherr’s real time centralized pricing engine aims to disrupt traditional rule-based (legacy) revenue systems through reinforcement learning methodologies.
Fetcherr’s AI-native continuous pricing engine improves profitability and efficiency by enabling:

Live algo-pricing system based on the most advanced machine learning technologies

Real time demand prediction based on deep learning and proven models used in e-commerce and algo-trading

Powerful pricing optimization engine explainable AI (glass box approach)

Auto-pilot pricing support

Dynamic granular continuous pricing enabler – from flights to ancillaries

Full network pricing optimization 24/7 based on real-time demand

User-centric customizable dashboard

Auto legacy & low cost / ultra-low-cost channel distribution publishing

RISK FREE ONBOARDING

With our unique ability to seamlessly incorporate our technology into all existing systems, we offer a zero-risk onboarding that doesn’t interfere with airline’s current IT infrastructure.
Fetcherr’s technology enables airlines to seamlessly migrate outdated infrastructure into a complete cloud-based retailing environment.

  • Seamless integration with all current airline systems or PSS without replacing infrastructure
  • Piggy-Backing to create a real time AB testing
  • Complete remote onboarding in just 8 weeks
  • Minimum IT and cost requirements
  • Agnostic engine that can work with all types of airlines: Legacy, Low cost, Ultra Low cost

OUR PARTNERS

MARKET EXPERTS

Alex Cruz

Alex Cruz

Board Member & Aviation Industry Expert

Former Chairman and CEO of British Airways. One of the most influential managers in the industry. While CEO of Clickair, successfully merged the company with Vueling. Graduated as an industrial engineer from Central Michigan University and holds an MSc from Ohio State University.

Former Chairman and CEO of British Airways. One of the most influential managers in the industry. While CEO of Clickair, successfully merged the company with Vueling. Graduated as an industrial engineer from Central Michigan University and holds an MSc from Ohio State University.

Nathaniel Felsher

Nathaniel Felsher

Advisor to the CEO

Current Founder and CEO of CAVU Management Partners, LLC, a consulting services company, and former President and Chief Strategy Officer of Aimia Inc. (TSX: AIM). Former Global Co-Head of Aviation – Corporate & Investment Banking at Deutsche Bank. Advised clients in the aircraft leasing, airline loyalty, travel technology, and transportation infrastructure sectors with respect to strategy, equity, debt placements, and M&A, having executed transactions in more than 20 countries.

Michal Wachterman

Michal Wachterman

VP, Product Strategy & Innovation

Former United Airlines executive for more than 20 years, holding positions including IT Director of Revenue Management and Distribution. Thirty years of experience providing technical solutions to the airline and travel industry. An IT innovation leader with vision and extensive experience in project management and implementation.

Noya Cohen-Shalom

Noya Cohen-Shalom

Customer Success

Fifteen years of experience in the aviation industry, working for the International Air Transport Association (IATA) as a Senior Business Development and Account Management Leader, with proven experience initiating and leading complex end-to-end projects and vast expertise in managing strategic customer engagements.

LEADING TEAM

Roy Cohen

Roy Cohen

CEO

Twenty years of experience in operational management and product strategy based on cross-organizational vision. Roy has proven experience in the management of large-scale operations, product & business development with global companies.

Shimi Avizmil

Shimi Avizmil

CTO

Nineteen years of intensive experience in software development and management, specializing in real-time trading systems and large-scale banking applications. Worked in various startups in Australia, the UK, and Israel.

Dr. Uri Yerushalmi

Dr. Uri Yerushalmi

Chief AI

PhD in Computational Neuroscience. Chief AI algo trader, neuroscientist, AI researcher, manager, and programmer. Experienced in business, management, and entrepreneurship. Former CEO and Head of AI for a major algo trading firm. Three decades of experience in software development and AI.

Robby Nissan

Robby Nissan

CSO

Eighteen years of experience working at leading advertising agencies in Israel, creating successful campaigns and driving global brand awareness. Former VP Creative at TBWA Tel Aviv and Partner, Director of Creative & Strategy at Havas Tel Aviv.

Paulo Goldberg

Paulo Goldberg

CCO

Twenty five years of experience in business development and growth in key global markets (USA, Europe, Middle East, Brazil). Results oriented, with proven sales performance. Highly skilled at developing strategic alliances and human capital management, including customer and investor relationships. Industrial engineer with a master’s degree in Finance from the University of California, Berkeley and an Executive MBA from the Kellogg School of Management.

Erez Konfino

Erez Konfino

CFO

Professional CFO with over 25 years of extensive experience in senior financial and operational management positions in global high-tech industries. Track record of leading finance, accounting, taxation, and legal affairs of global hi-tech companies including merging and selling companies.

David Solomon

David Solomon

Chairman of Board

Retired Government of Israel Senior Executive. David has a global outlook and embraces diversity of culture and thought. An expert in leadership development, HLS, strategic planning, managing change, and risk analysis. He is a partner in a group of early stage investors in startups, and is a senior advisor to The Disruptive Futures Institute and facilitates executive and leadership.