At the World Aviation Festival, Azul Airlines showcased the journey of bringing AI into one of the most complex airline networks, and how Fetcherr’s Generative AI pricing became an inseparable part of its operation. When the partnership began in 2022, Azul lacked a modern pricing platform and relied on manual processes that limited scale and slowed decision-making. By rolling out the system gradually - market by market - Azul built trust, improved explainability, and shifted its analysts from operational workload to strategic work.
Today, more than 70% of Azul’s network is managed with AI-driven pricing, supported by over 3 million annual fare recommendations, zero filing errors, and more than 2,000 analyst hours reclaimed. Powered by Fetcherr’s Large Market Model (LMM), the airline can simulate market outcomes, anticipate competitive changes, and make decisions with greater clarity and confidence. Watch the full session from the World Aviation Festival and see how this transformation unfolded.
