Turning AI into an operational advantage has been at the core of Fetcherr’s mission since day one. That approach has once again been recognized with Fetcherr being named a winner in the 2026 BIG Innovation Awards, presented by the BusinessIntelligence Group. The award highlights organizations that translate advanced technology into measurable, real-world impact by embedding innovation directly into how businesses make decisions and operate at scale.
For Fetcherr, this recognition reflects a consistent focus on turning complex market intelligence into reliable, actionable decisions at scale. Rather than treating AI as a layer added on top of existing processes, Fetcherr builds decision intelligence into the operational core of the enterprise. The BIG Innovation Awards acknowledge this shift, emphasizing that true innovation today is not about adopting AI in name, but about applying it in ways that deliver trust, transparency, and sustained business results.
Recognition for the Large Market Model
Fetcherr was recognized for the development of its Large Market Model, a proprietary generative AI decision engine built to operate within complex and volatile markets. The Market Model is designed to simulate real market behavior in real time, enabling enterprises to execute goal-driven decisions across pricing, inventory, forecasting, and resource management.
Unlike traditional approaches that depend on static logic or retrospective analysis, Fetcherr’s technology is built to function inside live market environments. By continuously modeling market dynamics as they unfold, the Model supports decision-making that is proactive, explainable, and aligned with business objectives.
Moving AI into the Operational Core
A key theme highlighted by the BIG Innovation Awards is the shift from isolated AI initiatives to deeply embedded, operational systems. Fetcherr’s approach reflects this transition by integrating AI directly into the core workflows of enterprise organizations, without disrupting existing infrastructure.
This operational focus allows businesses to move away from reactive processes and toward predictive execution at scale. The result is not incremental efficiency, but tangible business impact that can be measured, governed, and trusted.
As Dr. Uri Yerushalmi, Chief AI Officer and Co-Founder of Fetcherr, explains:
“Innovation only matters when it delivers real outcomes. Our focus has always been on building AI that enterprises can trust, understand, and rely on when making high-stakes decisions in live market environments. This recognition validates our approach of placing AI at the core of how businesses operate.”
This award is another milestone in Fetcherr’s journey to redefine how organizations make decisions, through systems that work where it matters most.
