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September 7, 2026

At the Berkeley Agentic AI Summit, Fetcherr's Co-founder and Chief Scientist, Dr. Uri Yerushalmi, explores why enterprise AI needs a specialised brain for high-stakes business decisions. His argument is centred around how LLMs excel at qualitative tasks like language and reasoning, but business decisions are fundamentally quantitative.
Drawing on human biology, he argues that decision-making systems must reflect the environments they operate in. He explains why language-centric architectures fall short in the business world, going on to say that the central system in agentic workflows is language, but the main concepts in the business world are price, supply, and demand.
To learn more, watch Uri’s keynote below to see the difference between LLMs and Market Models and why it matters for high-stakes business decisions.
Fetcherr Blog
July 14, 2026
July 14, 2026
Watch Hadar Sharvit’s keynote from Aviation Festival Asia 2026 to see how Fetcherr’s Market Model replaces reactive airline pricing rules with continuous, explainable AI decisions.
Fetcherr Blog
January 22, 2026
January 22, 2026
In an exclusive interview with CBS News at Davos 2026, Fetcherr’s founders reveal the difference between standard LLMs and Large Market Models. Discover how an "AI Brain" is helping airlines beat the 95% failure rate of AI pilots and moving the industry from reactive pricing to proactive
Fetcherr Blog
January 15, 2026
January 15, 2026
Fetcherr has been named a winner in the 2026 BIG Innovation Awards. This recognition highlights the impact of our Large Market Model, a proprietary generative AI engine that moves decision-making from retrospective analysis to real-time, predictive execution.
Fetcherr Blog
December 31, 2025
December 31, 2025
Where is the revenue growth in AI? Live from Paris, Dr. Uri Yerushalmi introduces the "Missing Link": Fetcherr’s Large Market Model. Discover how this new Generative AI simulates millions of scenarios to solve the profitability gap LLMs cannot address
Case Studies
December 8, 2025
December 8, 2025
Azul Airlines partnered with Fetcherr to deploy the world’s first fully scaled Generative AI pricing system, transforming a complex network into an AI-driven operation powered by the Large Market Model.
Fetcherr Blog
September 30, 2025
September 30, 2025
Fetcherr has raised $42M in Series C funding led by Salesforce Ventures, with continued support from Battery Ventures, Left Lane Capital, and M-Fund. The investment validates Fetcherr’s role as an AI-native market engine reshaping enterprise decision-making.
Fetcherr Blog
February 3, 2025
February 3, 2025
Dynamic pricing is transforming the way businesses drive revenue by using real-time, AI-powered pricing strategies. Discover how market leaders leverage dynamic pricing to optimize margins, manage inventory, and stay competitive in a fast-changing market. Ready to unlock your pricing potential?
Fetcherr Blog
December 7, 2024
December 7, 2024
Fetcherr has been named "Best Travel Tech Startup 2024" at the World Travel Tech Awards for the second year running, recognizing its cutting-edge AI solutions like the Generative Pricing Engine (GPE) that enhance airline operations and customer experiences. Backed by major airline partnerships, Fetc
Fetcherr Blog
December 5, 2024
December 5, 2024
Airlines are revolutionizing pricing strategies with AI-driven tools like Fetcherr's Generative Pricing Engine (GPE), enabling real-time optimization and efficiency. See how this shift allows them to fill flights effectively, adapt instantly to market changes, and enhance their role in globalization
Fetcherr Blog
October 21, 2024
October 21, 2024
Over the last 50 years, commercial aviation has undergone rapid changes, including improvements in technology, operations, and pricing models. Today’s airlines use a variety of pricing tactics to maximize revenue and adapt to market demand. From static and dynamic pricing to more innovative methods
Fetcherr Blog
July 30, 2024
July 30, 2024
Airline Revenue Management (RM) uses data analytics, forecasting, and strategic pricing to optimize seat inventory and maximize profitability. Leveraging AI and machine learning, airlines can dynamically adjust prices, improving financial outcomes and maintaining a competitive edge in the industry
Fetcherr Blog
February 6, 2024
February 6, 2024
At the forefront of Generative AI-based business decision making, Large Market Models (LMMs) have emerged as groundbreaking GenAI innovations that are actively reshaping business strategies. These AI-driven models integrate vast amounts of complex data with predictive analytics and redefine decision
Podcasts
September 6, 2023
September 6, 2023
In this episode of AI.RLINE by Fetcherr, we’re honored to host Andre Americo, Revenue Manager Director at Azul Airlines, Fetcherr’s first live customer. Dive into a conversation about how artificial intelligence is not just reshaping Azul but setting a new course for the airline industry.
Fetcherr Blog
August 28, 2023
August 28, 2023
Fetcherr is an Israeli startup AI and advanced LMM tech company. It operates a generative AI pricing engine and it’s beginning to roll out technology in the airlines industry. The company partnered with Virgin Atlantic in July and it will use AI to optimize revenue and operations.
Podcasts
July 20, 2023
July 20, 2023
Join us in this episode featuring Fetcherr’s CEO, Roy Cohen, a trailblazer with extensive expertise in streamlining logistics and boosting global businesses. He will lead you through the exciting and disruptive intersections of Gen AI, e-commerce in the airline industry.
Podcasts
July 11, 2023
July 11, 2023
In this episode of “Flying into the Future: How Tech is Shaping the Airlines Business,” we welcome our esteemed guest Nathaniel Felsher, a renowned advisor to CEOs and industry experts. Nathaniel Felsher, the founder and CEO of CAVU Management Partners, LLC, brings a wealth of experience.
Podcasts
June 11, 2023
June 11, 2023
In this episode of the Fetcherr podcast, we bring insights from an aviation tech expert, John Dabkowski. As the CEO and founder of Farview Solutions, and with over 40 years of experience in the airline IT industry, Dabkowski is a true veteran in the field.
Fetcherr Blog
April 26, 2023
April 26, 2023
At Aviation Festival Asia, the commercial leaders panel looked at how passenger behaviours have changed since the pandemic and the ways airline commercial leaders can adapt their RM, retailing, loyalty, and network planning strategies to keep up.
Podcasts
April 23, 2023
April 23, 2023
Dr. Uri Yerushalmi, the AI expert in this episode, has built and modeled the most advanced algorithms in the financial industry, handling 2% of the Nasdaq volume at its peak. Now, he’s bringing his expertise to the aviation industry as a Co-Founder of Fetcherr, an AI-driven company on a mission to re
Fetcherr Blog
February 20, 2023
February 20, 2023
The financial markets have seen remarkable growth and success in recent years, driven largely by the adoption of advanced technology infrastructure and automation. In the world of high-frequency trading, speed and efficiency are essential, and the transition from manual to electronic trading systems
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